Dressed in celebration: How Muslims embrace tradition through Eid attire
Some men choose a crisp white thobe (kanzu), a flowing ankle-length robe that exudes simplicity and sophistication, especially popular in Kenya's Coast, Eastleigh and the Middle East.
Eid is a time of joy, reflection, and togetherness for Muslims in Eastleigh and around the world.
Whether celebrating Eid-ul-Fitr, marking the end of Ramadan, or Eid-ul-Adha, commemorating Prophet Ibrahim’s willingness to sacrifice his son, these occasions hold deep religious and cultural significance.
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The celebrations begin once the crescent moon is spotted, signaling the arrival of Eid.
If the moon is sighted on Saturday, March 30, Eid will be celebrated on Sunday, March 31. However, if the moon is sighted on Sunday, March 31, Eid will fall on Monday, April 1.
The government of Kenya has already declared Monday a public holiday to honour this day.
During this transition, greetings of Ramadan Kareem still echo in the air, soon to be replaced with joyful calls of Eid Mubarak, as families and communities prepare to mark this special occasion with prayers, feasting, and togetherness.
A shopping frenzy in Eastleigh
In Eastleigh, the announcement sets off a wave of excitement as families finalise their preparations. At the BBS Mall, several men, women and even families throng the mall to finalise on a few items on their list like shoes, perfumes, groceries, and clothes among other things.
The streets buzz with last-minute shoppers picking out their best attire, ensuring they look their finest for the special day.
Stores, malls, and tailor shops work overtime to meet demand, with traders bringing in the latest fashion trends from Turkey, Dubai, and beyond.
Anisa, the store designer of Anu Exclusive, a boutique located on the lower ground floor of BBS Mall in Eastleigh (shop number LGE 107/108), has noticed a significant increase in customers as Eid approaches.
An Abaya displayed at Anu Exclusive, a boutique located on the ground floor of BBS Mall in Eastleigh. (Photo: Margaret Wanjiru)
Specialising in women’s clothing, perfumes, bags, and scarves, she sees firsthand how the demand for high-quality abayas, particularly from Turkey and Dubai, surges during this time.
“People want the best for Eid,” she says.
“They come looking for abayas in all colors and materials, as well as accessories that add elegance to their outfits. It’s a time of celebration, and fashion is a big part of that.”
Shoppers often send packages to their loved ones in Marsabit, Isiolo, Garissa, and other regions, ensuring that their families can also celebrate in style.
Some opt for tailor-made outfits, rushing to beat last-minute deadlines, while others visit boutiques and stalls for the latest trends.
The significance of dressing well for Eid
While the Qur’an does not explicitly require Muslims to wear new or stylish clothes for Eid, it emphasizes cleanliness, modesty, and presentability in acts of worship. This is reflected in the verse: “O children of Adam, take your adornment at every masjid” (Surah Al-A’raf 7:31), highlighting the importance of dressing well, especially for congregational prayers like Salat al-Eid.
Fashion expert Aisha Hassan affirms, “Eid fashion is more than just clothing; it’s an expression of faith, culture, and personal style. Every choice, from fabric to color, carries meaning. But what you wear ultimately depends on personal preference.”
Islam emphasises modesty, a principle observed throughout Ramadan and extending into Eid celebrations.
However, modesty does not mean compromising on style.
Fashion-forward yet modest options have evolved, allowing men and women to honor tradition while expressing their individuality and personal preferences.
Women often opt for flowing abayas, intricately designed kaftans, and stylish maxi dresses, while men wear crisp thobes, embroidered kurtas, or tailored suits.
The diversity of choices reflects the richness of Muslim culture, with each region bringing its own unique touch to Eid fashion.
“Fashion trends have changed over the years, but the essence of modesty remains,” says designer Anisa.
“People now blend contemporary styles with traditional elements, creating unique yet respectful outfits.”
Traditional Eid attire: a reflection of heritage and style
Eid attire is as diverse as the cultures that celebrate the occasion, with each region adding its own unique touch to traditional styles.
Women’s fashion often revolves around the timeless elegance of abayas, available in classic black or adorned with delicate embroidery, lace, and shimmering sequins.
Some prefer luxurious kaftans, flowing garments that combine comfort with regal sophistication, often featuring intricate embellishments and ornate sleeve designs.
In Kenya’s coastal regions, maxi dresses with soft, flowing silhouettes in pastel or jewel tones are a favorite, striking a balance between modesty and festivity.
For those who embrace South Asian-inspired fashion, lehengas and salwar kameez sets offer a vibrant alternative, with rich embroidery, elaborate patterns, and bright colors that exude celebration.
These outfits, often made from luxurious fabrics like silk and chiffon, are a go-to choice for those looking to make a statement.
Men’s Eid attire is equally diverse, with crisp white thobes (kanzus) remaining a staple, symbolizing purity and tradition.
Men often complete their look with a ghutra, a traditional headscarf, held in place by an agal, a black cord worn around the head, but it is optional.
Others opt for embroidered kurtas, long, stylish tunics that come in different colors and patterns, usually paired with well-fitted trousers or loose-fitting shalwar's for comfort and elegance.
Some men choose a crisp white thobe (kanzu), a flowing ankle-length robe that exudes simplicity and sophistication, especially popular in Kenya's Coast, Eastleigh and the Middle East.
Footwear also plays a role in the overall look, with many opting for classic leather sandals or traditional loafers to complement their outfit.
Accessories like kufis (skull caps) add a final touch, while perfumes, particularly those with rich oud and musk scents, enhance the celebratory feel of Eid.
Kufis add a final touch to the appearance. (Photo: Pinterest)
Modern interpretations see men incorporating elements of Western fashion, such as tailored suits with subtle embroidery or cultural influences, offering a blend of tradition and contemporary elegance.
The beauty of Eid fashion lies in its ability to reflect faith, culture, and personal expression, allowing everyone to celebrate in a way that feels meaningful to them.
Anisa notes that pastel abayas and classic black abayas with embroidery are the most sought-after choices.
"Pastel abayas are soft, elegant, and festive while still appropriate for prayers, but many women are going for black since it can go with almost anything and exudes timeless sophistication," she says.
"Black abayas are always in demand because they are effortlessly stylish and practical, making them a go-to choice for many women who want to look polished without overthinking their outfit."
The role of color and sustainability in Eid fashion
While there are no strict rules regarding colors, certain hues hold symbolic value.
White symbolizes purity and remains a popular choice, while emerald green, royal blue, and deep red reflect festivity and prosperity.
Soft pastels like blush pink, lavender, and baby blue exude elegance and refinement, making them increasingly popular among women.
Sustainable fashion is also on the rise, with many opting for ethically sourced fabrics and locally made garments.
“There is a growing demand for sustainable and handmade fashion,” says textile entrepreneur Leila Karim.
“People are choosing quality over quantity, focusing on ethical craftsmanship and eco-friendly materials,” says Leila Karim, a local tailor.
"That’s why many opt for garments from Turkey and Dubai. While they may be more expensive, they are worth it because of their superior fabrics, intricate embroidery, and long-lasting quality. Turkish designs are known for their luxurious yet modest appeal, while Dubai fashion brings a mix of tradition and modern elegance, making them popular choices for Eid.”
Completing the look: Accessories and fragrance
Accessories play a vital role in enhancing Eid attire, but according to Naima, an Eastleigh local, they are traditionally worn after the Eid prayers.
“During prayers, simplicity and humility are key. The full festive look comes after,” she explains.
Once prayers are complete, many add statement jewelry, elegant footwear, and coordinating hijabs.
Fragrance also holds special significance, as wearing perfume on Eid follows the Sunnah of Prophet Muhammad (PBUH).
“Eid is not complete without the rich aroma of oud, musk, or floral perfumes,” Naima adds.
“A good fragrance enhances presence, boosts confidence, and creates lasting festive memories.”
Makeup and modesty
Pastel abayas and plain black abayas with embroidery have become a stylish yet modest choice for Eid prayers.
However, makeup during Salat al-Eid is generally discouraged.
“Eid is a day of celebration, and looking presentable is encouraged,” says Sheikh Abdul Karim.
“However, during prayers, simplicity is key. Women should avoid excessive makeup, strong perfumes, and flashy adornments.”
Many women keep their look natural for prayers and then opt for a glamorous touch afterward when visiting family and friends.
“Some prefer just a touch of lip balm or kohl for prayers, or just a bare face,” says beauty stylist Halima Noor. “Then, later in the day, they go for a full glam look.”
Henna: A cherished tradition
Henna, or mehndi, is an essential part of Eid celebrations, especially for women, adding a touch of beauty, tradition, and festivity to the occasion. In the days leading up to Eid, intricate henna designs are carefully applied to hands and feet, symbolising joy, blessings, and good fortune. The designs range from delicate floral patterns to elaborate motifs inspired by cultural heritage, with some incorporating Arabic calligraphy or modern artistic elements.
Applying henna is more than just an aesthetic ritual; it is a cherished social tradition. Women and girls often gather in groups, either at home or at bustling henna stalls in markets, where professional artists skillfully adorn their hands with mesmerizing patterns.
Henna, or mehndi, is an essential part of Eid celebrations, especially for women, adding a touch of beauty, tradition, and festivity to the occasion. (Photo: Pinterest)
The air is filled with laughter, chatter, and the rich scent of henna paste as friends and family bond over this shared experience.
In many households, applying henna is accompanied by music, storytelling, and sweet treats, making it a joyful prelude to the Eid festivities.
For many, the depth of the henna stain on Eid morning is believed to signify prosperity and good luck, adding an element of anticipation and excitement. The tradition also extends to brides and young girls, who often receive the most elaborate designs as a symbol of beauty and celebration. Henna is not just an ornamental art—it is an expression of culture, togetherness, and the spirit of Eid.
Weaving memories through threads
Beyond personal style, Eid fashion fosters unity, respect, and cultural pride, serving as a bridge between generations and communities.
It is more than just selecting an outfit, it is about honoring traditions, embracing heritage, and celebrating identity.
“The beauty of Eid fashion is how it connects people across generations and different parts of the world,” says Naima.
“Grandparents pass down styles and fabrics, and younger generations modernize them while keeping traditions alive. A mother might pass down a cherished abaya to her daughter, while a father gifts his son his first kanzu. These small but significant gestures reinforce family bonds and cultural identity.”
The exchange of clothing styles across regions also adds to the richness of Eid fashion. Eastleigh, known for its diverse community, sees a beautiful fusion of trends from Africa, the Middle East, and South Asia.
“You’ll find people mixing and matching pieces from different cultures, like pairing a classic Emirati kanzu with Swahili-inspired embroidery or accessorizing a Turkish kaftan with African beadwork,” Naima adds.
Eid attire is not just about looking good; it is a reflection of faith, family, and shared joy. Whether wearing a centuries-old traditional outfit or a modernized version of it, the essence of Eid fashion remains the same: a celebration of beauty, modesty, and cultural pride.
For many, selecting the perfect Eid outfit is an exciting ritual, one that blends tradition with contemporary trends, modesty with style, and faith with celebration.
Whether wearing an embroidered abaya, a flowing kaftan, or a tailored suit, Eid fashion remains a testament to the beauty of faith, culture, and joy.
However, dressing up for Eid is a personal choice, not a requirement.
While many enjoy the excitement of picking out special outfits, others may choose to keep it simple, wearing what they already have or focusing more on the spiritual aspects of the day. In the end, Eid is about gratitude, community, and the joy of togetherness, whether in festive attire or everyday clothing.
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